How to increase Adsense CPC

Everybody wants to increase their AdSense earnings and the good news is that there is a way to start gaining more money from Adsense almost instantly without breaking any rules or guidelines.

In regards to Adsense,  it is possible to make money with Adsense but you have to ensure that you do everything in right way and without doing a wrong steps that may put your Adsense account in danger.

When we talk about Adsense optimization, there are many things but the main target is to get high eCPM and get more Cost per click. Else, despite of good Adsense CTR, you might not be making good money.

CPC stands for Cost per click, in short money which you make/click is what CPC. Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference. CPC has nothing to do directly with your traffic, if you would realize and noticed micro-niche blogs, you might have realized despite of less traffic such sites make more money from Adsense. The eCPM for such blogs are very high that will get paid really well for CPC and then there are other factors like Ad competition, Keywords and many more.

Let's find out some important points that Affect Adsense CPC:

1.  Niches

Yes! Choosing a right niche for your blog or website is of utmost important. CPC of an ad directly depends upon the topic on which you’re writing your blog. There are niches that can pay you high CPC. Below is the list of niches that can give you high return.

Note: List arranged in decreasing order of CPC

• Domains – Blogs on Internet Domains Like Yahoo, Go Daddy etc. ( highest CPC )
• Gadgets – Tech Gadgets like Apple products
• Google – Google Products
• Microsoft – MS office
• Banking
• Automobile
• Health
• Real Estate
• Home Loans
• Jobs
• Dating & Romance ( lowest CPC )

2. Content

Some people do not pay much attention to site content. You must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.

Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates. More over, good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.

3. Using Ad Review Center

Google Adsense provided users a very useful tool - Ad Review Center. You can use it to check how much each ad category is paying. This will show you different ads category that are showing on your website. If you find some ad category is not paying much, then you can block the category.
Try to block those category which are completely irrelevant to the content or niche of your blog. If the blog is about Technology, then block the ad categories for Dating, Politics, Religion etc. This will definitely increase your Adsense CPC and revenue.

4. Page Rank

Google Page Rank is not a new phenomena. Your entire website or a particular page in a website are ranked from 1 to 10. Therefore try to rank above 4, if your PR is 5 or 6 then Google will show ads on your site which will pay you higher if someone clicks on them. Simply it means that ads of higher quality will be more shown on your website. For example your CPC will automatically increase from 10 cents to 40+ cents. So always try to improve the quality of your blogs as CPC directly depends on higher Page Rank.

5. Platform

Your blogs are browse read from different platforms like Desktop, Laptop, Mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.

If you are able to reach to hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on WordPress platform, you can use plugins like WP touch which will make your blog mobile friendly and your Adsense ads will optimized for mobile screen size.

6. Country Targeting

One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.

Hence always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. So always pay more attention for the country you are targeting.

7. Text & Image Format

Always remember that choosing the right ads format will effected you Adsense earning. If you can place three ads on a single page, then choose two 336 x 280 ads and one 468 x 60 ad.

Then ad format must be text because text ads have higher CTR (click through rate). You can even try ad format for both text & image simultaneously as it gives you more CPC. Image ads are usually less preferred for both reasons less CTR and lower CPC. Though at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads.

8. Competitive Ad Filter

Just like Ad Review Center, there is Competitive Ad Filter in Google Adsense. You can block some specific or general ads from appearing on your web pages. You can block the ads for entire domain or just a particular website in that domain name. Block the ads that may belongs to your competitors. Therefore you can increase your CPC by not showing those particular ads.

9. Ads Placement

Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue. So where to place ads for maximum CPC? You can place 2 ads inside your blog post and 1 outside the post. Place a 336 x 280 rectangle ad on the top of the blog just below the title and place second 468 x 60 ad in between the blog post. Another ad you can place on your right side (left or right sidebar) that is outside your post.

10. Keep Experimenting

Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements. Take some times to research and get a help from Google Adsense center.