How to avoid google adsense account disabled

Google AdSense is an advertising program offered by Google, it allows you and publisher to easily place Google Ads anywhere onto your website. Google AdSense is a great way for many website or blog owners to generate a constant passive income from their website or blog. Google AdSense displays ads on your website that are related to the content on that page, this makes visitors more likely to click on those ads.

But, many adsense publishers account has been banned/disabled by Google because some of the primary reasons, let's see and learn what we should NEVER do with this program.

1. Clicks and impressions

Google specialists team will carefully monitor clicks and impressions on all ads. Using both automated systems and human reviews, in order to protect protect their advertisers from artificially inflated costs.

Make sure you don't do these: Don't click on your own Google ads.
Google are very smart and if you try to get more money by clicking your own ads you will be banned from using AdSense and all your previous earning will gone. Clicking your own ads is a very bad idea and will quickly get you banned.

Don't ask anyone to click on your Google ads.
Encouraging users to click on your Google ads is strictly prohibited, whether directly or indirectly, on your own site, on third-party sites, or via email. Users should always click on Google ads because they're interested in the services being advertised, not to raise money for your site or for a cause, or to generate some sort of reward for themselves.

Choose the location for your ads carefully.
Publishers should never use tricks or deceptive practices in order to trigger accidental clicks on ads. Make sure that your ads are well-placed on your site, away from interactive elements, do not mimic the surrounding content and are not placed under misleading headings.

2. Ways of promoting your website
Never use third parties pop-up or software to display your site and generate the fake traffic. You should be very careful if you need to buy any traffic or setting up ad campaign with third parties or any online advertising, this must comply Google's Landing Page Quality Guidelines.

3. Don't tamper with the AdSense code
Once you've generated your ads code, don't alter any portion of the code or change the layout, behavior, targeting, or delivery of ads for any reason, unless specifically authorized to do so by Google. Read full Google AdSense policies - a beginner's guide

How to choose a great Domain Names for SEO

If you plan to starting up an online business or store, or creating a new blog, a website, finding a memorable name can be a great way of boosting your chances of success and  with a great domain, it will impacts SEO.

As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development. Choosing the right domain name is equally important, perhaps it's the hardest part of the site creation process. If you consider the difficulty in transferring websites to new URLs - not to mention the potential SEO losses that could occur by doing so, it's clear that you need to get things right from the start.

To find an iconic, easy to remember name can be really tricky and harder and harder. It’s one of the most difficult steps in getting started for website newbies.

Let's find out how a good domain can be applied to SEO!

Here are several ways of suggestion would be considered as important tips:

1. Make it easy to remember or memorable

Many shoppers or site visitors look around before buying. It may take several visits to your site before a potential customer is ready to buy from you. If they’re to come back, it’s crucial that visitors can easily remember your site’s name.

Nowadays, Google prefers to send traffic to established brands. So, it’s crucial that your brand name helps your visitors get to know, like and trust you.

A short, easy-to-remember name is great for word-of-mouth marketing. Should you use hyphenated, multi-term domain like we-sell-all-kinds-of-car-accessories.com?

This names like the plague and have no branding, limited value. As few people are going to remember it once they leave. It is too generic, and it lacks credibility. 

Create short names that are easy to type, easy to remember, and easy to share.

For good example: Google, Amazon. eBay, Facebook, Twitter...

With no value and branding example : Buy-discount-book-online.com, we-sell-all-kinds-of-car-accessories.com...

Short names will fit into the search results. Google will cut off anything that’s much longer than this. And a short name also fits onto business cards and printed material more easily for offline marketing.

2. Domain that easy to spell

When you say the domain name out loud, it should be clear how to spell it. Otherwise, you’ll lose traffic when potential visitors mis-type your address.

A site like fiverr.com has a memorable name (which is great) but an unusual spelling. Fiverr.com gets away with its rr spelling, because it also owns (and redirects customers from) fiver.com with a single r.

Forget about hard-to-spell, long and clever words or anything too complex, unless you want to make it hard for people to remember your url. Dump the cutesy names and remember don't use numbers, they won't help.

3. Include keywords in a Domain when need

Having relevant keywords in your domain name can be helpful when your site’s listed in the search results. A keyword can help increase your clickthrough rate, which is the number of people who click through to your site. While it may be true that search engines take into account keywords in your domain name, it’s important to consider how much traffic that will really get you in the long run.

Another benefit is that when people link to your site, they’re more likely to include a relevant keyword in the link, which can give a good boost to your site’s rankings.

When choosing your domain it helps to have in mind a few terms or phrases that describe your business. Wordtracker’s Related search can help you with ideas. Once you have a list, you can start to pair them or add relevant adjectives.

For example, if you're planing to launch a site that sells and delivers book, you might start with words like books, novel, cookery, learn, study, reference, ebooks, textbooks and so on.

4. Domain extensions (.com, .org, .net, etc.)

As of June 2013, there are 110 million .COM, 15 million .NET and 10 million .ORG domains on the web. Because most people still assume that .COM is the only possible choice, it's the better option, unless you live outside the United States, you’ll want to register a .com (dot com) domain name, because that’s what people default to when typing in a domain name.

Important: Quality Content is the king

Most importantly, the sites with quality content, organized in quality fashion, with quality branding, gain the highest rankings because they are quality sites. Try to spend your time to keep up with search engine technicalities, or you can focus on your content, web design and layout, advertising to promote a quality brand that, because of its high quality, people and search engines alike will want to discover it.

---

Most reliable domain registrar you can try:

There are hundreds of different registrars out there all vying for your business and each one offers a different set of services and perks, so finding a package that suits your needs can sometimes be a time-consuming endeavor.

If you have done it before, you would have searched for the domain registering companies and may have adopted the one which was claiming to be the cheapest and reliable domain name provider. And, it is not only you but people around the world have done the same thing when registered the very first domain.

So, to help you out with the right selection and save your precious time, keeping in mind that, we put together this list of the best domain name registrars that offer not only low prices, but with a great customer service, product variety, and site design as well.

1. NetworkSolutions:

Network Solutions is one of the most popular domains registering service provider which is serving its customers for decades. The “.com” domain is available for just 0.99$ per year. Also, it is considered as one of the most reliable hosting service provider and it offers its customers a deal in which they can get a domain and web hosting for just 1.95$ per month. You can also get discounts if you are wishing to buy a bundle of domains which will cost you cheaper than the above mentioned prices.

2. Register:

Established in 1995, Register.com is serving millions of its customers with reliable domain registration and smoother web hosting. You can have your new “.com” domain, with them, at lowest price of all time i.e. 0.50$ per year. As I have already mentioned about its hosting service, you can register your domain name along web hosting for only 1.95$ per month.

3. GoDaddy:

Another reliable domain registrar name that you may have heard before is GoDaddy.com. It is one of the oldest yet feasible domain registrar as well as web hosting provider. You will have to pay just 2.49$ to register your domain for a whole year. If you want to get cheaper price, you can get their hosting service along with it which will cost you 1.99$ per month only.

4. JustHost:

JustHost.com is a domain hosting service that provides both excellent features and responsive support. Combine those with comprehensive hosting packages. The hosting package provides you with everything necessary to make a website, get it online and make regular updates. Domain hosting is a difficult animal to tame and those who are new to it can be intimidated. JustHost.com offers beginners and experts alike a service that is both advanced and easy to use.

5. NameCheap:

NameCheap.com is trustworthy domain registrar and internet hosting provider, no doubt on the facilities that they facilitate their customers with and they also fulfill the commitments that they made with them. Due to its trustworthiness, it is charging highest price for registering a “.com” domain i.e. 10.69$ per year. You can also host your domain with them for 3.45$ per month.

Red flag list of home based business scams

Working from home is something many people are interested in doing these days, and that desire isn't limited just to those who are out of work. With almost everyone looking for a way to cash in at home, it's important to be able to identify common business-scam scenarios and learn to protect yourself from unscrupulous individuals offering work-at-home riches.

You might think you’re smart enough to detect obvious scams and ignore them, but schemers have mastered manipulation techniques. They know exactly what to say to victims to get in your pockets. They uses attractive headline or title to guide visitors to stay on the page. By staying on top of the latest specific scams and signals, you can stay out of trouble.

The following list is prioritized by how likely the red flag is to indicate that you are dealing with a home business scam.

Stay away from these if you found any of the sales page includes the following:

Red Flag #1 - Promoted By Fake News Sites

Avoid EVERY home business product promoted by a fake news site. It doesn’t matter if the fake news site claims to be an advertisement or advertorial.

Examples Of Fake News Site Headlines:

• Tanya Davis – “Work At Home Mom Makes $8,795/Month Part-Time”
• Melissa Johnson – Example Claim: “Can $47 Really Turn Into $6,795+ a Month? We Investigated… “
• Melissa Johnson – Example Claim: “EXPOSED: Mom Makes $6,868 Per Month By Typing On Her Keyboard!”
• Kelly Richards – example claim: “I basically make $6000-$8000 a month online.”

Fake news sites promoting home business scams typically feature photo blurbs with a caption that says something like:

• “I actually make $4,500 – $7,000 a month working from home now and I’ve never been happier.”
• “I basically make $6,000-$8,000 a month online.”
• “Sarah Richards puts her computer to work and makes money while working from home. She says that Home Income System has helped change her financial life and recommends it to people as a good opportunity.”
• “Many sites showcase people making as much as $300 a day working online from home on their computer.”
• “We dive into the story about a mom who makes over $6,700 a month working from home using Platinum Online Revenue.”
• “Wendy Ross - We investigate the Story about a Mom who Makes over$6,700/Month.”
• “Kelly Richards makes $217 every day working part time from home on her computer. Other members are earning as much as $500+ per day from their computer.”
• “Megan had never shared her story before, and with her permission, we are making it available to the public via this report.”
• “Kelly Richards makes $217 every day working part-time from home on her computer. Other members are earning as much as $567/day from home on their computer.”
• “Sarah Richards puts her computer to work and makes money while working from home. She says that Home Income System has helped change her financial life and recommends it to people as a good opportunity.”

Red Flag #2 - Headlines Mentioning The Following Dollar Amounts:

$379/Day - See examples: 

• “In The Next 60 Seconds – Gain Access To A Work-At-Home Job Paying As Much As $379/Day”
• “If You Can Spare 60 Minutes A Day, We Can Offer You A Certified, Proven And Guaranteed Home Job To Make $379/Day From Home!”
• “If You Can Spare 60 Minutes A Day, We Can Offer You A Certified, Proven Work From Home Opportunity To Make Up To $379 Per Day!”
• “Online Mom Makes $379/Day Working From Home Armed With A Computer”

$87/day - See examples:

• “In The Next 90 Seconds – Gain Access To A Work-At-Home Opportunity That Can Earn You Up To $87 An Hour”
• “In The Next 90 Seconds – Gain Access To A Work-At-Home Job That Can Earn You Up To $87 An Hour”
• “Within 5 minutes you could be making up to $87 an hour and work from the comfort of your own home!”

Red Flags #3 - Claims You Can Make Money Posting Links

These types of home business scams will typically use some sort of “table” to suggest that the more links you post, the more money you’ll make. They’ll also say something like:

    “Let’s do the math: 15 links for $15 each equals $225. That’s $225 for 60 minutes of work! If you do this five days a week, you can make $1,125 a week… $4,500 a month… and $58,500 a year! And that’s just 1 hour a day, I do at least 3 hours per day Monday to Friday keeping the weekends to myself.”

Bogus income projection tables like this are frequently associated with scams – even older scams. For example, you may have seen claims such as:

• Earn $5.00 for each envelope you stuff for us!
• Make $25.00 For Every Email You Process!
• Earn $15.00 for each rebate you process!
• Earn $25.00 Per Order You process!
• Earn $15 for each link you post!

Red Flag #4 - Any Site That Claims To Be “Searching Your Area For Positions”, etc.

This is a dead giveaway that your dealing with a scam. Typically you’ll see something like one of the following: 

"Currently 5 positions available in your country!" 

or
"Congratulations! There is currently 1 position left in your area, don't miss this, grab it now!"

Red Flag #5 - “Free” Consultations

While there may be times when FREE consultations scams, within the home business and internet marketing arena, most of the free consultations are simply designed to separate you from as much money as possible. See the following:

• “Free Consultation” with a “wealth expert”
• “Free one-on-one consultation with a wealth development advisor”
• “Free One-on-One Strategy Consultation”
• “Free Initial One-On-One Consultation With An Internet Wealth Expert”
• “Free one-on-one consultation with a personal advisor”
• “Free one-on-one phone consultation with a Search Engine Agent Advisor”
• “Free Consultation With A Search Engine Agent Success Adviso:”
• “FREE one-on-one consultation with a Startup Specialist”
• “Free 1 on 1 Training Consultation”

All these red flags are for the one of the most dangerous types of online scams running today. There are older scams tactic that still go on every day around the net and you should avoid it, too!

If you’re not familiar with them, here’s a list:

1. Auction Listing Agent Home Business Scams
2. Advance Fee Fraud (Home Business Version)
3. AutoSurf Scams
4. Cash Gifting Scams
5. CD Assembly Scams
6. Chain Letter Scams
7. Check Processing Scams
8. Commodity Trading Scams
9. Craft Assembly Scams
10. Data Entry Scams
11. Day Trading Scams
12. EMail Processing Scams
13. Envelope Stuffing Scams
14. Forex Robot Scams
15. Forex Signal Scams
16. Home Business Seminar And Workshop Scams
17. Home Mailing Scams
18. Home Typing Scams
19. Hud Refund Processing Scams
20. Medical Billing Scams
21. MLM – Network Marketing – Recruiting Scams
22. Mortgage Refund Processing Scams
23. Mystery Shopping Scams
24. Options Trading Scams
25. Paid Survey Scams
26. Paid To Click Scams
27. Payment Processing Scams (Money Mule Scam)
28. Processing Medical Insurance Claims
29. Ponzis
30. Product Assembly Scams
31. Pyramid Schemes
32. Real Estate Flipping Scams
33. Real Estate Investing Scams
34. Rebate Processing Scams
35. Reshipping Scams – Also Known As Package Forwarding
36. Trading Robot Scams
37. Travel Business Scams
38. Turnkey Business Opportunity Scams
39. Turnkey Online Business Scams
40. Turnkey Website Scams
41. Twitter Scams
42. Vending Machine Scams
43. Website Processing Specialist Home Business Scams

Read more about How To Prevent Internet Scams

How to Choose the Right SEO Firm for Your Online Business

Firstly, what is SEO?

SEO (Search engine optimization) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or "organic" search results. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Google's PageRank system is the way of determining which websites are the most applicable and useful for every search term. An SEO specialist's task is to make a page as applicable and useful as possible, thereby improving its rank.

Before looking for SEO firm, it's important and necessity to find an SEO firm that is comfortable working with small to medium businesses and has experience working in your niche.

1. Budget and Fees

The first thing you need to take into consideration before you even look at fees is how much you can actually afford to pay. Fees will vary across the board, so it's important for you to have a figure in mind and find a reliable SEO firm or consultant who can work on your budget.

The firms may ask you to pay by the webpage, by the hour, by the project, or ask for a pre-determined amount of money to cover the cost of their work for the month.

2. Background Check

Most SEO firms will have testimonials on their website, but they're not the referrals you're interested in, since they're likely the company's biggest success stories. You want to hear from run-of-the-mill customers to see how the SEO firm performs across the board. Ask for the names and numbers of at least three companies for an honest opinion.

If the client you're speaking with has been particularly successful, ask them how much they paid to achieve that success and how much it has cost them to maintain it.

Also check out the Better Business Bureau and Ripoff Report to make sure the firm you're considering has a clean reputation. It might also be worth checking the firm's own page ranking to see how well it handles its own SEO.

3. Communication and Reports

Once you've determined how much you can reasonably expect to pay, you need to ask the firm how much you can expect to get paid. What will the return on investment (ROI) be and how does the company plan to track it?

Some basic steps they should be taking to optimize your search ranking include, keyword optimization, headline and link-building from other sites. You should discuss the techniques the firm plans on implementing.

They should give you updates and reports, because if they're not, they may be doing stuff that Google doesn't approve of that may have a short-term gain, but a long-term loss.

Ask them how often you'll receive progress reports and what tracking processes they'll have in place to prove your ROI. Some of those tracking techniques may include monitoring the number of e-mail requests, newsletter sign-ups and phone calls you receive.

4. Ask for SEO Experts

Look for SEO groups and online forums like Search Engine Marketing Professional Organization, High Rankings, Search Engine Guide and Digitalpoint. The members and forum users are willing to share their tips and experience.

Set up your website without a designer or a programmer

If you are a small business or plan on having an online shop (commonly known as e-commerce), Webs.com is a website builder you should consider, you can try out for free before subscribe to their packages. The key reasons being that their e-commerce tools allow you to present multiple images per store item, product search and inventory tracking, and also their integrated Apps helps you to manage your business better and will save you time.

Webs.com have enough tools to provide the ultimate solution for your small businesses, micro-businesses and entrepreneurs and allow you to build a pretty decent website.

Webs.com has become the world's largest do-it-yourself website-creation solution. Over 55 million sites have been built with Webs.com and, together, these sites receive 300 million page views each month and customers trust Webs.com to help them create, manage and host their websites.

Webs.com provided a WYSIWYG (What You See Is What You Get) website builder, meaning you build the entire website right in front of you and what you see when you are building, is what actually shows up after you publish the website.

Webs.com gives you the option to either build “Normal pages” or “Specialty pages”.

Normal Pages:

Webs.com provide you with 6 different page layout configurations, so whenever you create a new page, you can choose which page layout to use. You can change the page layout later on if you want.  The modules that you insert into the page (i.e. your content) will be automatically transferred into the new layout so you won’t lose any information.

Specialty Pages:

Webs.com also give you “specialty pages” that they have dedicated, pre-set structured webpages for you to choose from. These include pages dedicated to blogs, web stores, photos, membership, videos, forums, guestbooks and appointments. You will find these pre-set pages in the App store and these are nice to have especially if you have a need for them.

It is a very intuitive and easy to use website builder. Combining normal pages and specialty pages will allow you the ability to create a more interesting website without making the building process complicated.

Creating a website from a blank canvas can be a seriously daunting task. That’s why many sitebuilders offer templates over which users can lay their content, logo, images, etc. when creating a website. This option makes attractive websites infinitely more accessible to personal and small business website owners.

Webs.com designers have created several dozen attractive and flexible themes that can be individualized to suit the needs and branding of each user’s website. Areas that can be customized include colors, fonts, background images, and more. While they do offer a number of Premium themes for upgraded users, most are free and available to everyone.

How it Works

1. Set up your website

• Select a professionally designed theme for your site.
• Add dynamic pages (about, services, contact).
• Include powerful apps like a web store, blog, or calendar.

2. Add your content

• Brand your site header with your company's logo.
• Drag and drop content areas like slideshows, forms, and maps.
• Bring it to life with your images and videos.

3. Publish and share

• Launch your website with a single click.
• Create a custom domain name to add a little extra polish.
• Share your masterpiece with family and friends.

4. Get ready for visitors

• Optimize your site for search with our SEO booster.
• Learn about your traffic and visitors with the Stats tool.
• Watch your traffic grow as you make recommended changes.

Ready to get started? Visit Webs.com to get more helpful tips and resources for your business websites.

Will e-mail marketing still works?

With the rise and powerful of social media marketing and the increase in purchases being made on Facebook, Twitter, Pinterest, LinkedIn, Google Plus+ and many more, you may be wondering if you should continue to focus efforts on email marketing in 2014? The answer is “Yes!” Because social media has become an important part of marketing for businesses, email is still the a powerful marketing tool.

Email is one of the top ways to get new customers, and what’s more, this channel has continued to grow considerably over the past year. Most importantly for your business, customers that come to you via email rather than social media tend to shop more and spend more, as stated in the Forbes article,

“Why Email is Still More Effective Than Social Media Marketing.” 

That’s a definite win for email!

Mobile email opens just hit 51%, meaning not only are people still reading their email, but more emails are being opened on a mobile device than on a desktop. “Email is effective because it’s permission-based. 

Why Email Marketing Still Works?

1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf

1. Personalization
Email marketing gives you the luxury of quickly personalizing campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylize your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective.

Less Intrusive
Almost everyone at some stage has been disturbed by a cold call or skipped through television adverts to get back to their programme. This is because we are frequently interrupted in prior activity with messages that are often unsolicited. Email marketing works because customers actively open your email and are engaged with your message when they see it. If you’ve done a good job in designing your email, customers will look forward to seeing what you have to say! - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.XoZxPL4C.dpuf

2. Less invasive
Email marketing works because customers actively open your email and are engaged with your message when they see it. If you have a great and nice looking mail layout, your customers will look forward to seeing it.

3. Cost saving

Advertising marketing need to spend a lot by using designing, printing and sometimes uses posting.
Telemarketing can involve a lengthy process of prospecting for customers, qualifying them and closing the sale. This can put significant pressure on sales teams and absorb a lot of their time. On average, email marketing is likely to cost less than 10% of a direct marketing campaign, whilst reaching a considerably larger audience.  

4. Interactivity and effective
Emails are an amazing marketing tool and perhaps the best example of how interactive marketing can take your messages to an entirely different level. You customer can forward your email to their friends as they like, they will click on your links to view more information, products and services to their shopping carts, access their personal accounts, update subscriptions, visit and read your sites, post to your Facebook page and follow you on Twitter only using one mail.

5. Increased measurability
Email marketing campaigns offer a range of in-depth analytical and tracking tools, allowing you to see who has opened your email and what specific links have been followed. Depending on how inclusive your analyzing tool is, you can even profile your ideal customer by finding out a range of demographic information to aid your future campaigns. A great feature is the ‘unsubscribe’ button, which alerts you to those who wish to be removed from your communications, this a good and prevent your email campaigns being marked as spam and penalized.

6. Tops the list of active users
Both Facebook and Twitter make up just 0.2% of the number of emails sent every day. Many marketers will state that they've "tried it but it didn't work" but email marketing should be an integral component in your marketing and sales approach.

7. Still the best for building business relationships
When it comes to building business relationships, the best medium is still email. Not only does it suggest a more serious, grown-up conversation, business professionals generally do not go on to social media websites for private, business-related conversations.

While email is a very effective performer, using multiple channels to drive purchases is still the best bet. Remember that social media sales are only going to grow, so mix in marketing on Facebook, Twitter, or Pinterest, as well as email to keep your business growing.

If you're new to marketing with email, you probably need a bit of expert advice.

Visit "Email Marketing Guides" to learn and find out the best guides for different industries as well as instructions for some advanced processes that'll really fine-tune your campaign.


Or you can multiply profits and automate your business by trying "AWeber's email marketing software". Learn how they can do it for you, too. Take A Free Test Drive Today!

1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf

1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf

1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf