With the rise and powerful of social media marketing and the increase in purchases
being made on Facebook, Twitter, Pinterest, LinkedIn, Google Plus+ and many more, you may be wondering if
you should continue to focus efforts on email marketing in 2014? The
answer is “Yes!” Because social media has become an
important part of marketing for businesses, email is still the a powerful marketing tool.
Email is one of the top ways to get new customers, and what’s more, this channel has continued to grow considerably over the past year. Most importantly for your business, customers that come to you via email rather than social media tend to shop more and spend more, as stated in the Forbes article,
Email is one of the top ways to get new customers, and what’s more, this channel has continued to grow considerably over the past year. Most importantly for your business, customers that come to you via email rather than social media tend to shop more and spend more, as stated in the Forbes article,
“Why Email is Still More Effective Than Social Media Marketing.”
That’s a definite win for email!
Mobile email opens just hit 51%, meaning not only are people still
reading their email, but more emails are being opened on a mobile device
than on a desktop. “Email is effective because it’s permission-based.
Why Email Marketing Still Works?
1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
1. Personalization
Email marketing gives you the luxury of quickly personalizing campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylize your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective.
Email marketing gives you the luxury of quickly personalizing campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylize your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective.
Less Intrusive
Almost everyone at some stage has been disturbed by a cold call or skipped through television adverts to get back to their programme. This is because we are frequently interrupted in prior activity with messages that are often unsolicited. Email marketing works because customers actively open your email and are engaged with your message when they see it. If you’ve done a good job in designing your email, customers will look forward to seeing what you have to say! - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.XoZxPL4C.dpuf
2. Less invasiveAlmost everyone at some stage has been disturbed by a cold call or skipped through television adverts to get back to their programme. This is because we are frequently interrupted in prior activity with messages that are often unsolicited. Email marketing works because customers actively open your email and are engaged with your message when they see it. If you’ve done a good job in designing your email, customers will look forward to seeing what you have to say! - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.XoZxPL4C.dpuf
Email marketing works because customers actively open your email and are engaged with your message when they see it. If you have a great and nice looking mail layout, your customers will look forward to seeing it.
3. Cost saving
Advertising marketing need to spend a lot by using designing, printing and sometimes uses posting.
Telemarketing can involve a lengthy process of prospecting for customers, qualifying them and closing the sale. This can put significant pressure on sales teams and absorb a lot of their time. On average, email marketing is likely to cost less than 10% of a direct marketing campaign, whilst reaching a considerably larger audience.
4. Interactivity and effective
Emails are an amazing marketing tool and perhaps the best example of how interactive marketing can take your messages to an entirely different level. You customer can forward your email to their friends as they like, they will click on your links to view more information, products and services to their shopping carts, access their personal accounts, update subscriptions, visit and read your sites, post to your Facebook page and follow you on Twitter only using one mail.
5. Increased measurability
Email marketing campaigns offer a range of in-depth analytical and tracking tools, allowing you to see who has opened your email and what specific links have been followed. Depending on how inclusive your analyzing tool is, you can even profile your ideal customer by finding out a range of demographic information to aid your future campaigns. A great feature is the ‘unsubscribe’ button, which alerts you to those who wish to be removed from your communications, this a good and prevent your email campaigns being marked as spam and penalized.
6. Tops the list of active users
Both Facebook and Twitter make up just 0.2% of the number of emails sent every day. Many marketers will state that they've "tried it but it didn't work" but email marketing should be an integral component in your marketing and sales approach.
7. Still the best for building business relationships
When it comes to building business relationships, the best medium is still email. Not only does it suggest a more serious, grown-up conversation, business professionals generally do not go on to social media websites for private, business-related conversations.
While email is a very effective performer, using multiple channels to drive purchases is still the best bet. Remember that social media sales are only going to grow, so mix in marketing on Facebook, Twitter, or Pinterest, as well as email to keep your business growing.
If you're new to marketing with email, you probably need a bit of expert advice.
Visit "Email Marketing Guides" to learn and find out the best guides for different industries as well as instructions for some advanced processes that'll really fine-tune your campaign.
Or you can multiply profits and automate your business by trying "AWeber's email marketing software". Learn how they can do it for you, too. Take A Free Test Drive Today!
1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective. - See more at: http://blog.bellcom.co.uk/index.php/2013/01/10-reasons-why-email-marketing-still-works/#sthash.dJSpIllH.dpuf
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