As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development. Choosing the right domain name is equally important, perhaps it's the hardest part of the site creation process. If you consider the difficulty in transferring websites to new URLs - not to mention the potential SEO losses that could occur by doing so, it's clear that you need to get things right from the start.
To find an iconic, easy to remember name can be really tricky and harder and harder. It’s one of the most difficult steps in getting started for website newbies.
Let's find out how a good domain can be applied to SEO!
Here are several ways of suggestion would be considered as important tips:
1. Make it easy to remember or memorable
Many shoppers or site visitors look around before buying. It may take several visits to your site before a potential customer is ready to buy from you. If they’re to come back, it’s crucial that visitors can easily remember your site’s name.
Nowadays, Google prefers to send traffic to established brands. So, it’s crucial that your brand name helps your visitors get to know, like and trust you.
A short, easy-to-remember name is great for word-of-mouth marketing. Should you use hyphenated, multi-term domain like we-sell-all-kinds-of-car-accessories.com?
This names like the plague and have no branding, limited value. As few people are going to remember it once they leave. It is too generic, and it lacks credibility.
Create short names that are easy to type, easy to remember, and easy to share.
For good example: Google, Amazon. eBay, Facebook, Twitter...
With no value and branding example : Buy-discount-book-online.com, we-sell-all-kinds-of-car-accessories.com...
Short names will fit into the search results. Google will cut off anything that’s much longer than this. And a short name also fits onto business cards and printed material more easily for offline marketing.
2. Domain that easy to spell
When you say the domain name out loud, it should be clear how to spell it. Otherwise, you’ll lose traffic when potential visitors mis-type your address.
A site like fiverr.com has a memorable name (which is great) but an unusual spelling. Fiverr.com gets away with its rr spelling, because it also owns (and redirects customers from) fiver.com with a single r.
Forget about hard-to-spell, long and clever words or anything too complex, unless you want to make it hard for people to remember your url. Dump the cutesy names and remember don't use numbers, they won't help.
3. Include keywords in a Domain when need
Having relevant keywords in your domain name can be helpful when your site’s listed in the search results. A keyword can help increase your clickthrough rate, which is the number of people who click through to your site. While it may be true that search engines take into account keywords in your domain name, it’s important to consider how much traffic that will really get you in the long run.
Another benefit is that when people link to your site, they’re more likely to include a relevant keyword in the link, which can give a good boost to your site’s rankings.
When choosing your domain it helps to have in mind a few terms or phrases that describe your business. Wordtracker’s Related search can help you with ideas. Once you have a list, you can start to pair them or add relevant adjectives.
For example, if you're planing to launch a site that sells and delivers book, you might start with words like books, novel, cookery, learn, study, reference, ebooks, textbooks and so on.
4. Domain extensions (.com, .org, .net, etc.)
As of June 2013, there are 110 million .COM, 15 million .NET and 10 million .ORG domains on the web. Because most people still assume that .COM is the only possible choice, it's the better option, unless you live outside the United States, you’ll want to register a .com (dot com) domain name, because that’s what people default to when typing in a domain name.
Important: Quality Content is the king
Most importantly, the sites with quality content, organized in quality fashion, with quality branding, gain the highest rankings because they are quality sites. Try to spend your time to keep up with search engine technicalities, or you can focus on your content, web design and layout, advertising to promote a quality brand that, because of its high quality, people and search engines alike will want to discover it.
Most reliable domain registrar you can try:
There are hundreds of different registrars out there all vying for your business and each one offers a different set of services and perks, so finding a package that suits your needs can sometimes be a time-consuming endeavor.
If you have done it before, you would have searched for the domain registering companies and may have adopted the one which was claiming to be the cheapest and reliable domain name provider. And, it is not only you but people around the world have done the same thing when registered the very first domain.
So, to help you out with the right selection and save your precious time, keeping in mind that, we put together this list of the best domain name registrars that offer not only low prices, but with a great customer service, product variety, and site design as well.
1. NetworkSolutions:
Network Solutions is one of the most popular domains registering service provider which is serving its customers for decades. The “.com” domain is available for just 0.99$ per year. Also, it is considered as one of the most reliable hosting service provider and it offers its customers a deal in which they can get a domain and web hosting for just 1.95$ per month. You can also get discounts if you are wishing to buy a bundle of domains which will cost you cheaper than the above mentioned prices.
2. Register:
Established in 1995, Register.com is serving millions of its customers with reliable domain registration and smoother web hosting. You can have your new “.com” domain, with them, at lowest price of all time i.e. 0.50$ per year. As I have already mentioned about its hosting service, you can register your domain name along web hosting for only 1.95$ per month.
3. GoDaddy:
Another reliable domain registrar name that you may have heard before is GoDaddy.com. It is one of the oldest yet feasible domain registrar as well as web hosting provider. You will have to pay just 2.49$ to register your domain for a whole year. If you want to get cheaper price, you can get their hosting service along with it which will cost you 1.99$ per month only.
4. JustHost:
JustHost.com is a domain hosting service that provides both excellent features and responsive support. Combine those with comprehensive hosting packages. The hosting package provides you with everything necessary to make a website, get it online and make regular updates. Domain hosting is a difficult animal to tame and those who are new to it can be intimidated. JustHost.com offers beginners and experts alike a service that is both advanced and easy to use.
5. NameCheap:
NameCheap.com is trustworthy domain registrar and internet hosting provider, no doubt on the facilities that they facilitate their customers with and they also fulfill the commitments that they made with them. Due to its trustworthiness, it is charging highest price for registering a “.com” domain i.e. 10.69$ per year. You can also host your domain with them for 3.45$ per month.
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